One home per idea
Each idea keeps its problem, audience, evidence, commercial thesis, risks, open questions, and next decision together.
Ideas
Turn rough product ideas into evidence-backed decisions before code gets expensive.
Read the operating model Follow the lifecycle
Evidence before momentum
Research, interviews, payments, and observed behavior outrank excitement, prototype speed, and compliments.
Earn the next step
Every idea has explicit gates for testing, committing, promoting to a dedicated spec, parking, or rejecting it.
The operating model
Section titled “The operating model” Introduction What Ideas is and why it exists.
How it works The path from spark to decision.
Idea record The contract every idea follows.
Open questions What still needs a human decision.